The residents of Greater Manchester are on a mission to Make Smoking History, and as part of this campaign Manchester Arndale has a UK shopping centre first, with the launch of a revolutionary walk through smoke screen.
The innovative projection screen produces a thin curtain of “dry” fog that serves as a translucent projection screen, displaying images that literally float in the air. Manchester Arndale visitors will be able to walk through the interactive smoke screen from Monday 12 March, up until Friday 16 March 2018.
The UK shopping centre first will be live for five days only and will champion images and quotes from local Greater Manchester advocates who are backing the campaign.
The radical Making Smoking History campaign strives to make Greater Manchester the first city region in Europe to be smoke free in a decade.
The campaign was launched by the Greater Manchester Health and Social Care Partnership and Mayor of Manchester, Andy Burnham. Its aim is to highlight the devastating consequences smoking can bring on communities and families across Greater Manchester, as well as the one in two risk of smokers being killed by their addictions – some in their early 40s.
The public can become “History Makers” and take action to help Greater Manchester go further than anywhere in Europe and cut smoking rates by a third – that’s 115,000 fewer smokers – in only three years.
Sarah Price, Director of Population Health for the Greater Manchester Health and Social Care Partnership, said: “Cigarettes are amongst the deadliest mainstream products ever created and continue to cause countless preventable deaths across Greater Manchester. Creating an installation like the one in Manchester Arndale can encourage Greater Manchester to take note of the opportunity we have to Make Smoking History.
“Most smokers start when they are children, replacing the one in two adults who die from their addiction. Protecting young people is a vital weapon in the battle to reduce the harm caused by smoking.
“Tobacco harm is something we can and will end by working together with our residents and communities. We urge everyone to become History Makers and tell us their views.”
Greater Manchester’s residents are being empowered in deciding how best to protect and improve the health of its region, by having their say on how we can ‘Make Smoking History in Greater Manchester’ at www.historymakersgm.co.uk.
Smoking causes 16 types of cancer, which most people are not aware of. Many smoking related illnesses including stroke, COPD, heart disease, dementia, diabetes, blindness and bone thinning in turn cause many years of suffering and disability.
As part of the Making Smoking History movement, initiatives launched include an engagement and consultation with the public about Making Smoking History, as well as an e-cigarette pilot scheme being trialled via local housing associations in Salford and behaviour change campaigns such as ‘Don’t Be The 1’ that support smokers to quit.